Imagine this, reliving a moment. She sits slightly more upright and does what is almost second nature to her- wait. Sat, stared, switched her seating position, dazed herself for a while and stared again, her eyes unwavering, her faith still unswayed.

Anticipating her worst fears, she sat and waited not for answers but for the worst that was to come. And it came, soon enough. At that milisecond, a tiny silent scream and a shower, a heavy, thunderous, pouring shower. And the cause of the disaster was of the same kind, only younger and fresher. It's a market of products, and old products cannot sustain with shorter product life cycles.